Arena 2

One of the requirements for a company to choose Cost Leadership:
Cost advantage that a company gets while producing goods in mass quantity.

Competitive Strategy of offering something different than competitors

(Hint: Product _ )

In the buyer decision story, what role did the Grandfather play?

• Gate Keeper

• Initiator

• Maintainer

• Influencer

In the buyer decision making story, what role did the Son play?

• Gatekeeper

• Customer

• Consumer

• Inititator

Benefit of Early Movers:
When the number of people using something increases, its value increases.

This is called __

Challenges of Early Movers:

A later entrant overtakes Early Mover without having to go through the initial hardship.

This is called ___

Vertu is an example of ultra-premium highly _ mobile.

• Customized

• Configured

• Innovative

• Demanded

A mostly unexplored small size section of market with huge sales potential

• Mass Market

• Niche Market

• Customized Market

• Market Share

A __ shows the relative performance of each competitor in dimensions of consumer benefit

Playstation, XBox follow a _ model

• Freemium

• Subscription

• Razor-Blade

• Experience