EIC 6 3rd Progress Test -2023-

What is the general purpose of an advertisement in the first stage of the advertising spiral?

• To provide information about the product

• o adjust the market strategy

• to replace earlier products

According to the article, which image might have been used to advertise the smart phone when it first appeared on the market?

• Young people at a party making phone calls

• A middle-aged woman using her phone to do an Internet search for information

• Two phones side-by-side with statistics on which one performs better

Why does the author say that the first ads for the smart phones were successful?

• Many smart phones were sold

• The ads were changed

• The companies used the spiral method

Use context to guess the meaning of a novelty (paragraph 2).

• Something that is difficult to understand.

• Something that everybody wants.

• Something new and interesting.

When do companies need to make a change in their initial advertising strategy?

• When a lot of people know about the product

• When the product is unique and has no competition

• When the product is being introduced to the public

What might a consumer see in an ad for a device in the second stage of the advertising spiral?

• A student working on a laptop late at night

• Someone using his laptop by a swimming pool

• A screen with brilliant clear colors

Use context to guess the meaning of "distinguish "(paragraph 4).

• Decide which to buy

• Tell the difference

• Keep track of

Why are ads particularly important in the final stage of the spiral?

• Consumers don't know about new features

• Consumers are not as excited about the product anymore

• Consumers can't tell how the product is different from its competitors

What is the purpose of the ads in the final stage of the spiral?

• To keep the product in the mind of the public

• To show the features of the product

• To distinguish the product from its competitors

Which statement best summarizes the content of the article?

• Advertising is a complex process that requires careful planning

• Consumers will respond to the appropriate stage in the spiral

• Ads should be designed to fit a specific stage in the spiral