Chapter 11 Terminology
Authored by Mr. Kedwell
Business
11th Grade
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a brand?
A type of benefit
A type of slogan
A type of logo
A mark or design placed on a product
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a brand name?
A picture associated with a brand
A phrase that summarizes a product
Part of a brand that consists of words, numbers, or letters that can be spoken
The need-satisfying ability of a product
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a logo?
A picture, design, or graphic image associated with a brand
A type of slogan
A mark or design placed on a product
A phrase that summarizes a product
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a slogan?
A phrase that summarizes a product
A type of benefit
A type of logo
A mark or design placed on a product
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a corporate brand?
Product that is not branded
Brand owned by a reseller
Brand that represents the whole company
Brand of a specific product
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a product brand?
Brand that represents the whole company
Brand of a specific product
Brand created by a manufacturer for its own products
Product that is not branded
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a manufacturer brand?
Brand owned by a reseller
Brand of a specific product
Brand that represents the whole company
Brand created by a manufacturer for its own products
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