ENTREP

According to Philip Kotler Marketing Mix is the set of controllable variables that the firm can use to  influence the buyer’s response

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• FALSE

According to Philip Kotler Marketing Mix is the set of controllable variables that the firm can use to  influence the buyer’s response

• TRUE

• FALSE

The controllable variables in this context refer to the 4 ‘P’s [product, price, place (distribution) and promotion]. 

• TRUE

• FALSE

Marketing Mix is about putting the right product or a combination thereof in the place, at the right time, and at the right price.

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• FALSE

This Marketing Mix is assembled keeping in mind the needs of target customers, and it varies from one organization to another depending upon its available resources and marketing objectives.

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• FALSE

1st P in Marketing Mix

• product

• place

• promotion

• price

It refers to the goods and services offered by the organization (air travel, telecommunication)

• product

• price

• place

• physical evidence

PRODUCT

Consumer Goods and Industrial Goods

• based on use

• based on durability

• based on tangibility

PRODUCT

Goods meant for personal consumption by the households or ultimate consumers are called consumer goods. 

•  Consumer Goods

•  Industrial Goods

PRODUCT

Convenience Goods

Shopping Goods

Specialty Goods

• Consumer Goods

  
  

• Industrial Goods