DVM 5217 Viral Marketing Communication Quiz

What is the definition of viral marketing?

• A marketing strategy that involves direct mail and cold calling.

• A type of marketing that focuses on traditional advertising methods.

• When a piece of content takes off on social media and reaches a large audience very quickly by receiving an unusual number of shares and exposure.

• The process of creating content that only appeals to a small, niche audience.

Which element of viral marketing invokes a strong emotional

response in your target audience?

• Strikes an Emotional Chord with Your Target Audience

• Out-of-the-Box Thinking

• Platform-Centric

• Authentic

What is an important factor for creating viral content according to the text?

• Ignoring the timing of sharing content

• Being inauthentic

• Following conventional notions

• Maintaining brand uniformity and authenticity

What is the linear model of communication based on?

• Information Source > Transmitter > Channel (Noise) > Receiver > Destination

• Who Says What > In What Channel > To Whom > With What Effect

• None of the above

• Sender > Message > Receiver

What is word-of-mouth marketing also known as?

• Direct Marketing

• WOMM

• Social Media Marketing

• Influencer Marketing

What are the benefits of word-of-mouth marketing?

• Increases brand awareness

• Lowers customer loyalty

• Reduces conversions

• Decreases customer trust

How can you make word-of-mouth marketing work for you?

• Ignore your audience

• Offer incentives

• Stay untrue to your brand

• Provide low-quality customer service

What type of viral marketing involves appealing to people's emotions?

• Engineered Marketing

• Buzz Marketing

• Emotional Marketing

• Incentivized Marketing

What type of viral marketing involves reinforcing people to share your content with others?

• Engineered Marketing

• Buzz Marketing

• Lucky/Chance Marketing

• Incentivized Marketing

What is an example of a platform ideal for sharing a funny video that promotes a new product?

• Twitter

• TikTok and IG

• LinkedIn

• Facebook