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L8 building EC website

Authored by Shazwani undefined

Computers

University

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L8 building EC website
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the visioning process in building an e-commerce website?

Setting short-term goals and aspirations

Defining a clear and inspiring picture of what the project aims to achieve in the future

Identifying the target audience and market structure

Creating a strategic analysis and marketing matrix

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a basic revenue model for e-commerce businesses?

Social media engagement

Donation-based revenue

Product giveaways

Subscription fees

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How can the target audience for an e-commerce site be described?

By the number of employees in the target market

By the digital usage patterns of the target audience

By the geographical location of the target market

By the number of competitors in the market

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a ballpark figure estimate in the context of e-commerce?

The exact number of competitors in the market

The cost of a product with high precision

The total revenue generated by the business model

A placeholder estimate for conversation or estimation purposes

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the foundation for revenue and success in an e-commerce site?

Static content

Paid advertising content

Dynamic content

User-generated content

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does a SWOT analysis help in strategizing for a business?

Addressing unmet needs and new technologies

All of the above

Identifying strengths and weaknesses

Identifying opportunities and threats

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the four different kinds of e-commerce presence that firms need to consider?

Website, mobile app, social media, and email marketing

Online store, marketplace, social media, and email marketing

Online store, marketplace, social media, and mobile app

Social media, email, website, and mobile app

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