Marketing Test

What is the first step in making a marketing plan?

• External Analysis

• Starting Points (Business philosophy)

• Strategic Analysis

• SWOT Analysis

What is the correct word to define weaknesses, threats, opportunities and strengths in English?

• DOFA

• TOWS

• WOTS

• SWOT

What are the variables of the porter's diamond analysis in the external analysis?

• Factor Conditions

• Firm Strategy and Rivalry

• Demand Conditions

• All of the above

What is the word to define the division and selection of the market in similar characteristics and tastes?

• Positions

• Segmenting

• Targeting

• All the above

What is the 5 step of the marketing plan?

• Strategic Analysis

• Implementation Plan

• Stating the marketing strategy

• Internal Analysis

What are the p's of the marketing mix in English?

• Product, Price, Place, Promotions

• Product, Price, comunications, distributions

• A and b are correct

• all of the above

What is the objective of marketing?

• Sell

• Buy

• Meet needs

• none of the above

What is a specific market segment called?

• Sementation minium

• Position

• Target

• 
  All of the above

What is the name of the analysis of the companies that supply us?

• Distribution Analysis

• Branche Analysis

• Competition Analysis

• Costumer Analysis