Marketing_chapter 5,6

According to the model of buyer behavior, which of the following is one of the two primary parts of “buyer’s black box”

• Social stimuli

• Technological stimuli

• Promotion stimuli

• Buyer’s decision process

• Buyer’s spending habit

Which of the following is not one of the major types of buying situations faced by business buyers?

• Online rebuy

• Modified rebuy

• New tasks buy

• 
  Straight rebuy

One main difference between business market and consumer markets is………………..

• Market demand

• Nature of buying unit

• Type of decision

• All of above

………………………….is the most basic determinant of a person’s want and behavior

• Brand personality

• Motive

• Cognitive dissonance

• Culture

Family is one of the ……………………. factors that influence consumer behavior

• Psychological 

• Regional

• Social

• 
  Personal

The …………………………………….. role in the purchase decision process is to control the flow of information to others

• Buyer’s

• Gate keeper’s

• Deciders’

• Influencers

Which of the following is not a characteristic of the business market?

• 
  Business markets are more geographically concentrated

• Business marketers have far fewer but larger customers

• Many business markets have elastic demand

• Business markets have more fluctuating demand

………………………………. Is a person’s pattern of living as expressed in his/ her psychographics and it includes the individual’s activities, interest, and opinions

• Social class

• Personality

• Culture

• Lifestyle

• Motive

………………………………. Is demand that ultimately comes from the demand for consumer goods

• Marketing demand

• Derived demand

• Consumer demand

• B2B demand

In order to be useful, market segments need to be which of the following:

• Differentiable

• Accessible

• 
  Substantial

• All of the above