Module 3 Quiz

Lead users correlates positively with ..............

• high-cost cost innovation niche

• low-cost innovation niche

Different breakthrough innovations are designed by the same lead users that is why they are vauable to companies.

• TRUE

• FALSE

......are at the leading edge of a market trend, they experience needs that will also be experienced by many users and anticipate benefits from a solutions to their needs. ..

Lead users can have ..........control over a system of use.

• greater

• less

High technical sophisticated fluency is necessary.

• To innovation

• To be a lead user

• None of the above

• Both of the above

Research has found that the stronger the lead user characteristics held by a user ...

• The more technically advanced his or her solution will be.

• The less commercially attractive his or her innovation will be.

• The more commercially attractive his or her innovation will be.

Most innovations that had important results come from an unusual mix of needs and resources that as a result become X for a specific innovation. What does X stad for?

• exploratory

• just right

• average

Markets or areas in which users have experienced the same problem but a greater degree refers to....

• pyramiding

• advanced analog

• AI semantic research

Lead users research look for ...(X)... needs of extreme consumers.

• average

• extreme

• average and extreme

Eric von Hippel says, traditional marketers search for ............needs of average customer

• leading

• unique

• unfilled