Public Relations Quiz

What is the form of communication which is designed to reach a very large audience?

• Broadcast media

• Television

• Mass media

A story idea which someone presents to an editor or reporter of a media outlet is called?

• Personal Selling

• Promotion

• Distribution

• Pitch

Which of the following is not a component of the promotional mix?

• Sales Promotion

• Placement

• Personal Selling

• Advertising

True/False: Public relations is the act of creating and maintaining a positive image for a person, business, or organization.

• True

• False

Advil had an issue with small pieces of plastic being found in their bottles which lead to many people falling ill. When a representative from an organization answers questions to many members of the press during a forum regarding this issue what is this called?

• Meeting

• Press conference

• Interview

• Tv show

The coordinated effort to handle all the effects of unfavorable publicity or another unexpected unfavorable event is called?

• Press Conference

• Mass Media

• Crisis Management

• Personal Selling

What is the difference between advertising and public relations?

• PR is considered free, as opposed to advertising, which is paid for

• PR is paid for, as opposed to advertising, which is a free/earned media

There are three steps to which a PR professional should handle a crisis, which one is NOT one of those steps?

• Have client create a publicity stunt

• Give Ongoing Support

• Offer advice and guidance

• Handle Press & Media

Also called news release - informative pieces put together on behalf of a company or product and distributed to television and radio news stations.

• Email

• Newsletter

• Press release

• Blog

This is the unpaid communication techniques (tools) designed to gain public interest.

• Advertising

• Public Relations

• Social media

• Newspaper ads