Marketing Research Unit Review

Involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services.

• Financing

• Distribution

• Marketing research

• Marketing forecasting

The most reliable source of fresh customer insight is

• Public relations

• Marketing Information

• Advertising

• Selling

Which marketing function can help businesses predict how much will be sold in a given period of time?

• Distribution

• Marketing Information Management

• Selling

• Promotion

Marketing research can be used by companies to do which of the following?

• Determine customer attitudes and preferences

• Determine market size and growth potential

• Understand how the company is perceived by public

• All of the above

A business conducts marketing research when it needs to solve a problem or when it wants to

• 1. Analyze financing options

• 1. Increase its sales staff

• 1. Coordinate activities

• 1. Identify a new market opportunity

Which of the following displays the steps of marketing research in the correct order?

• Define the problem, obtain data, analyze data, recommend solutions, apply results

• Obtain data, define the problem, analyze data, recommend solutions, apply results

• Define the problem, analyze data, obtain data, recommend solutions, apply results

• Define the problem, analyze data, obtain data, apply results, recommend solutions

What is the marketing function demonstrated in the following situation? While shopping at the mall, Susan is asked to fill out a survey about her preferences on different brands of perfume.

• Product/Service Management

• Marketing Information Management

• Selling

• Pricing

Marketing research can help companies decide

• What products to produce

• What price to sell the products

• Who is the target market for the products

• All of the above

Data obtained for the first time and used specifically for the particular problem or issue being studied is known as

• Market data

• Consumer data

• Secondary data

• Primary data

Data that has already been collected for another study but can be applied to the current study/research is known as

• Market data

• Consumer data

• Secondary data

• Primary data