Principles of Persuasion Quiz

According to the text, what is the first universal principle of influence?

• Authority

• Reciprocity

• Scarcity

• Consistency

What is the second universal principle of persuasion mentioned in the text?

• Scarcity

• Consensus

• Liking

• Reciprocity

What is the third principle of influence discussed in the text?

• Liking

• Reciprocity

• Authority

• Consistency

According to the text, what is the fourth principle of persuasion?

• Consensus

• Liking

• Reciprocity

• Scarcity

What is the fifth principle of influence mentioned in the text?

• Liking

• Consistency

• Authority

• Scarcity

According to the text, what is the final principle of persuasion?

• Scarcity

• Liking

• Consensus

• Reciprocity

What is the strategy to harness the principle of reciprocity according to the text?

• Tell people about the benefits they'll gain and what they stand to lose

• Look for voluntary, active, and public commitments and get them in writing

• Be the first to give and ensure what you give is personalized and unexpected

• Look for areas of similarity and give genuine compliments

How can the principle of scarcity be effectively used for persuasion?

• Tell people about the benefits they'll gain and what they stand to lose

• Exchange personal information and identify a similarity before negotiating

• Point out what is unique about your proposition and what they stand to lose

• Look for voluntary, active, and public commitments and get them in writing

What is the key to using the principle of authority for persuasion according to the text?

• Look for areas of similarity and give genuine compliments

• Look for voluntary, active, and public commitments and get them in writing

• Be the first to give and ensure what you give is personalized and unexpected

• Signal to others what makes you a credible knowledgeable authority before making your influence attempt

How can the principle of consensus be effectively employed for persuasion?

• Look for voluntary, active, and public commitments and get them in writing

• Point out what is unique about your proposition and what they stand to lose

• Look for areas of similarity and give genuine compliments

• Point to what many others are already doing, especially many similar others