CREM-Topic 5-CREM Added Value

What is the purpose of the CREM in organization?

• To interview corporate real estate executives

• How real estate strategies can add value to the core business

• To review previous research on corporate real estate

• To discuss the challenges of globalization in real estate

Why do many firms not recognize how real estate adds value to the business?

• They have a well-developed real estate strategy

• Their corporate officers come from the real estate field

• They have a strong link between real estate and overall business strategy

• Their performance measures focus solely on cost, not value added

What is the primary aim of corporations?

• To increase employee satisfaction

• To minimize real estate costs

• To add to the wealth of investors/owners

• To develop a comprehensive performance management system

What is the main focus of the balanced scorecard model mentioned in the paper?

• Cost reduction and capital minimization

• Real estate cost per square metre and space per employee

• Revenue growth and productivity

• Employee satisfaction and workplace design

What is the purpose of CREM added value framework?

• To identify the components of corporate real estate management

• To discuss the challenges of globalization in real estate

• To develop a comprehensive performance management system

• To assist corporate real estate managers in mapping and evaluating how property adds value to the core business performance

List main add value strategy by CREM