Promotion Quiz

What is promotion?

• All marketing activities, including personal selling, advertising, and public relations

• A type of advertising directed to a specific group of prospects and customers

• A form of communication used to inform, persuade, or remind people about products

• Incentives that encourage customers to buy products or services

What is institutional promotion?

• All marketing activities, including personal selling, advertising, and public relations

• Used by a business to create a positive image for itself

• A type of advertising directed to a specific group of prospects and customers

• A form of communication used to inform, persuade, or remind people about products

What is the promotional mix?

• A type of advertising directed to a specific group of prospects and customers

• Incentives that encourage customers to buy products or services

• All marketing activities, including personal selling, advertising, and public relations

• A form of communication used to inform, persuade, or remind people about products

What is personal selling?

• Incentives that encourage customers to buy products or services

• All marketing activities, including personal selling, advertising, and public relations

• A type of advertising directed to a specific group of prospects and customers

• Any form of personal contact occurring between a salesperson and a customer

What is advertising?

• Any form of personal contact occurring between a salesperson and a customer

• Incentives that encourage customers to buy products or services

• All marketing activities, including personal selling, advertising, and public relations

• Any non-personal form of paid presentation and promotion of ideas, goods, or services by an identified sponsor

What is direct marketing?

• Any form of personal contact occurring between a salesperson and a customer

• Any non-personal form of paid presentation and promotion of ideas, goods, or services by an identified sponsor

• All marketing activities, including personal selling, advertising, and public relations

• A type of advertising directed to a specific group of prospects and customers

What is sales promotion?

• Incentives that encourage customers to buy products or services

• Any non-personal form of paid presentation and promotion of ideas, goods, or services by an identified sponsor

• All marketing activities, including personal selling, advertising, and public relations

• Any form of personal contact occurring between a salesperson and a customer

What is public relations?

• Any non-personal form of paid presentation and promotion of ideas, goods, or services by an identified sponsor

• Any form of personal contact occurring between a salesperson and a customer

• Any activity designed to create a positive image toward a business, its products, or its policies

• Incentives that encourage customers to buy products or services

What is publicity?

• A specific kind of public relations that involves placing favorable and newsworthy information about a business, its products, or its policies in the media

• Any activity designed to create a positive image toward a business, its products, or its policies

• Any non-personal form of paid presentation and promotion of ideas, goods, or services by an identified sponsor

• Any form of personal contact occurring between a salesperson and a customer

What is the purpose of coordination of promotional mix?

• To encourage customers to buy products or services

• To inform, persuade, or remind people about products

• To create a positive image for a business

• To stimulate consumer purchasing and sales effectiveness