What does "monetization" refer to in the context of Facebook marketing?

Increasing revenue through social media content

What is the primary purpose of the "Lead Generation Ads" on Facebook?

Collect information like email addresses

What is a "Lookalike Audience" on Facebook?

An audience similar to a brand's existing target audience

An audience interested in offers

An audience that likes Facebook pages

An audience created through post engagement

What are the main components of creating visually appealing Facebook ads?

Start with a goal, show real people, use less text, focus on message

Start with a goal, use more text, focus on message

Use low-resolution images, focus on irrelevant audiences

Don't focus on a goal, use more text, show irrelevant images

What is a key element of an enticing value proposition in Facebook advertising?

Believable and enticing offerings

Which is an example of a clear Call-To-Action (CTA)?

Both "Offer Ends Today" and "Learn How You Can Save 33%"

What is one of the goals mentioned for a business strategy incorporating Facebook marketing?

Increase the number of website visitors

How can Facebook assist in competitor research for a business strategy?

By providing a public platform for monitoring competitors

By offering recruiting services

How does Facebook contribute to social recruiting in business strategy?

By offering a powerful network for talent recruitment

By providing competitor analysis

What is emphasized in understanding demographics in the context of Facebook marketing strategy?

Cross-checking Facebook demographics with customer demographics

Relying solely on Facebook demographics

Focusing only on competitor demographics

Why is content creation consistency considered crucial on Facebook?

To reward the audience for consistent quality content

To avoid showing up with awesome content

To engage the audience with poor-quality content

To decrease audience engagement

What is a key factor in creating effective Facebook Live content for businesses?

Offering behind-the-scenes moments

Using excessive sound in videos

Focusing on lengthy, detailed content

What is the importance of setting a budget in Facebook advertising?

To stick to a financial plan and avoid useless clicks

What are some aspects a business should consider when deciding on the content to promote on Facebook?

Identity, Reward, Tone, Call to Action

Low-resolution images, Random content, High budget

Competitor analysis, Consistency, Quantity

Post boosting, Irrelevant audience, No Call to Action

Why is it recommended to keep Facebook content fresh for viewers?

To avoid content becoming stale and uninteresting

To engage the audience with stale content

To discourage viewers from returning

What is a characteristic of brands successfully engaging on Facebook, according to the information?

Providing a place for like-minded people to engage

Waiting for conversations to take place

Ignoring the platform as an exclusive community

Focusing only on lengthy, detailed content

What is a custom audience?

An audience you create based on your specifications

An audience that Facebook creates for you

Anyone that "likes" your business page

An audience without demographics

The relevance score is calculated based on:

Anticipated positive and negative feedback

Facebook Marketing Quiz

Quiz

•

Business

•

12th Grade

•

Practice Problem

•

Medium

Theron Jackson

Used 34+ times

FREE Resource

50 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which year was FACE MASH released by Mark Zuckerberg?

2002

2003

2004

2005

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the original name of Facebook when it was created in 2003?

Facebook

TheFacebook

Face Mash

ZuckerbergBook

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which year did Facebook drop the "The" from its name, becoming "Facebook"?

2003

2004

2005

2006

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant feature did Facebook introduce in 2006?

Messenger

Groups

News Feed

Timeline

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In which year did Facebook have its historic $5 billion initial public offering (IPO)?

2008

2009

2012

2011

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How much did Facebook pay to acquire Instagram in 2012?

$100 million

$500 million

$1 billion

$2 billion

7.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

What two companies did Facebook purchase in 2014 for a combined $21 billion?

Instagram and Snapchat

Oculus and WhatsApp

Twitter and LinkedIn

Pinterest and TikTok

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Facebook Marketing Quiz

50 questions

In which year was FACE MASH released by Mark Zuckerberg?

What was the original name of Facebook when it was created in 2003?

In which year did Facebook drop the "The" from its name, becoming "Facebook"?

What significant feature did Facebook introduce in 2006?

In which year did Facebook have its historic $5 billion initial public offering (IPO)?

How much did Facebook pay to acquire Instagram in 2012?

What two companies did Facebook purchase in 2014 for a combined $21 billion?

In which year did Facebook move to its 430,000-square-foot building with a nine-acre "green" roof now known as MPK20?

How many active monthly users did Facebook have in 2017?

What is Facebook's valuation worth?

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