Quiz chapter 4

Aset of buyer sharing common needs or characteristics that the company decide to serve .

• Market segmentation

• Positioning

• Target market

• Niche market

Complex set of need , they will pay a premium to the firm best satisfying their need.

• Market segmentation

• Target market

• Market positioning

• Niche market

2 Example of geographic segmentation

• Country

• State

• Loyalty

• Construction

2 Types of behavior segmentation

• Districts

• Loyalty status

• Occasions

• Food outlet

Definition of viable

• Can be identifiable such as purpose of visit, income, location of residence, motivation

• Available marketing data such as new data that can be obtained at acceptable cost

• Essential that segment to be serviced on the same premises that contribute to the image or position in the market

• Margin that meets organizational finiancial objectives such as course, budget, profit

Targer market is devided into two

• Segment size and growth

• Evaluating market segment

• Concentrated marketing

• Selecting market segment

What is selecting market segment

• Undifferentiated marketing

• Differentiated marketing

• Segment size and growth

• Concentrated marketing

Nicher have three task:

• Concentrated marketing

• Creating niches

• Expending niches

• Protecting niches

Give one example of evaluating market segment

• Segment structural attractiveness

• Differentiated marketing

Give one of selecting market segment

• Segment size and growth

• Undifferentiated marketing