Chapter 13 : Products and Services for Consumers

Global competition has put more power in the hands of the seller

• TRUE

• FALSE

The cost and quality of the product are among the most important criteria by which purchases are made.

• TRUE

• FALSE

Consumer perceptions of a quality product often have more to do with market-perceived quality than performance quality.

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• FALSE

When there are alternative products in a market, all of which meet performance quality standards, the product chosen is the one that meets market-perceived quality attributes.

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• FALSE

The decision to standardize or adapt a product is less important in delivering quality than price.

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• FALSE

The term product homogenization is used to describe the changes mandated by local product and service standards.

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• FALSE

Green marketing is the term frequently used to identify a marketer's efforts to reduce its dependency on U.S. dollars as the standard for international exchange.

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• FALSE

The European Commission (EC) mandate requires a product to be evaluated on all significant environmental effects throughout its life cycle, from manufacturing to disposal.

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• FALSE

An important first step in adapting a product to a foreign market is to determine the cost-benefit as perceived by the intended market.

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• FALSE

Adaptation of the nonphysical features of a product should be avoided when adapting the product to a new culture.

• TRUE

• FALSE