POM Quiz 7

The process of transmitting information about the product, service or brand to inform, create awareness and create an image to order to create value for the customer and the company is known as

• Personal selling

• Sales promotion

• Communication

• Public relation

Coordinating and Combining specific promotional tools to create awareness a consistent and compelling message to target market is known as?

• Advertising

• Sales Promotion

• Personal selling

• Integrated Promotional
  mix

Any paid form of non-personal promotion of ideas, services or product is known as?

• Sales promotion

• Advertising

• Direct Marketing

• Public relation

A short tern initiative used by an organisation to encourage sales or create awareness is known?

• Advertising

• Sales promotion

• Public relation

• Personal selling

The process of interpreting and assigning meaning to videos, symbols, audios etc by the receiver is known as?

• Message

• Decoding

• Encoding

• Noise

Any distortion that is likely to affect the accuracy and clarity of the message is ?

• Communication noise

• Disturbance

• Feedback

• Response

Which budget setting method ensures that budget is set based on sales made

• Affordable budget

• competitive-parity budget

• Percentage of sales budget

• Objective and task method

The type of promotional tool that is aggressive in nature with the focus of pushing the product to the buyer is known as

• Personal selling

• Direct marketing

• Public relation

• Advertising

Integrated promotional mix is always effective because of it cohesiveness

• True

• False

Feedback is the same as response in communication

• False

• True