POM Quiz 7

POM Quiz 7

University

10 Qs

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POM Quiz 7

POM Quiz 7

Assessment

Quiz

Business

University

Hard

Created by

Daniel Duker

Used 1+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of transmitting information about the product, service or brand to inform, create awareness and create an image to order to create value for the customer and the company is known as

Personal selling

Sales promotion

Communication

Public relation

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Coordinating and Combining specific promotional tools to create awareness a consistent and compelling message to target market is known as?

Advertising

Sales Promotion

Personal selling

Integrated Promotional
mix

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any paid form of non-personal promotion of ideas, services or product is known as?

Sales promotion

Advertising

Direct Marketing

Public relation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A short tern initiative used by an organisation to encourage sales or create awareness is known?

Advertising

Sales promotion

Public relation

Personal selling

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The process of interpreting and assigning meaning to videos, symbols, audios etc by the receiver is known as?

Message

Decoding

Encoding

Noise

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Any distortion that is likely to affect the accuracy and clarity of the message is ?

Communication noise

Disturbance

Feedback

Response

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which budget setting method ensures that budget is set based on sales made

Affordable budget

competitive-parity budget

Percentage of sales budget

Objective and task method

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