
POM Quiz 7
Quiz
•
Business
•
University
•
Hard

Daniel Duker
Used 1+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of transmitting information about the product, service or brand to inform, create awareness and create an image to order to create value for the customer and the company is known as
Personal selling
Sales promotion
Communication
Public relation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Coordinating and Combining specific promotional tools to create awareness a consistent and compelling message to target market is known as?
Advertising
Sales Promotion
Personal selling
Integrated Promotional
mix
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Any paid form of non-personal promotion of ideas, services or product is known as?
Sales promotion
Advertising
Direct Marketing
Public relation
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A short tern initiative used by an organisation to encourage sales or create awareness is known?
Advertising
Sales promotion
Public relation
Personal selling
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The process of interpreting and assigning meaning to videos, symbols, audios etc by the receiver is known as?
Message
Decoding
Encoding
Noise
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Any distortion that is likely to affect the accuracy and clarity of the message is ?
Communication noise
Disturbance
Feedback
Response
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which budget setting method ensures that budget is set based on sales made
Affordable budget
competitive-parity budget
Percentage of sales budget
Objective and task method
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