MARKETING

What are the four types of market segmentation?

• Geographic, Demographic , Behavioristic , Psychographic

  
  

• Geographic, Demographic , Behavioristic ,

  Physics

• Characteristic,

  Geographic, Demographic , Behavioristic ,

• Characteristic,

  Geographic, Demographic ,

  Psychographic

How many types of buying motivation?

• 1

• 2

• 3

• 4

1. “Sensory satisfaction” is the element of which motives?

• Emotional motive

• Rational motive

“Dependability” is the element of which motives?

• Emotional motive

• Rational motive

1. What is 4 Basic components of the marketing mix?

• Produce, Pricing, Promotion, Place

  
  

• Product, Pricing, People, Place

  
  

• Product, Pricing, Promotion, Place

  
  

• Produce, Prom, Promotion, Place

  
  

1. What does promotion focus on?

• make the product or service available to the target customers at the right place and time.

• bring the voucher to customer, fill the lack of competitor's weakness, improve the company's strength

• boost the sale, make the biggest profit in the shortest time

1. In marketing, which function helps companies perform all the other functions?

1. In the foundation of marketing, how businesses sell their products?

• Using personal selling, advertising, sale promotion, and publicity

• Using general selling, advertising, sale promotion, and publicity

• Using marketing campaign, advertising, sale promotion, and publicity

How many factors that companies should consider in creating a marketing mix?

• 1

• 2

• 3

• 4

4 factors that company should consider in marketing mix, except

• compatibility of elements

• fit with company capabilities

• be responsible to save the environment

• leverage against competitors