Principles of Marketing (Chapter13)

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

• Transportation strategy

• Retail system

• Marketing plan

• Distribution mix

Which of the following intermediaries matches numerous sellers and buyers as needed, often without knowing in advance who they will be?

• Sales agent

• Broker

• Retailer

• Syndicated saller

Convenience stores utilize which kind of distribution?

• Direct distribution

• Retail distribution

• Wholesale distribution

• Distribution by worker

Which of the following bargain retailers generate large sales volume by offering a wide variety of new products at substantial price reductions?

• Discount houses

• Catalog showrooms

• Factory outlets

• Second-hand stores

Which of the following represents A POPULAR form of directs-response retailing?

• E-retailing

• Specialty store retailing

• Catalog showroom retailing

• Mail-order retailing

What type of retailer requires customer to pay an annual membership fee?

• Catalog showroom

• Wholesale clubs

• Factory outlets

• Direct-response firms

What type of warehouse is owned by a single retailer that deals in mass quantities?

• Public warehouse

• Relay warehouse

• Private warehouse

• Storage warehouse

Which mode of transportation is the fastest and least expensive, but can only be used by limited number of industries?

• Digital

• Air-freight

• Water

• Rail

What is the most important factor to consider when developing the promotional mix for a product?

• Position

• Communication mix

• Price

• Target audience

What type of selling is being utilized when a manufacturer sells products to other businesses, who then sell the products to consumers?

• Industrial

• Retail

• Creative

• Missionary