Elaboration Likelihood Model
University
•10 Qs
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Elaboration Likelihood Model
Quiz
•
English
•
University
•
Hard
+4
Standards-aligned
Meghan Bouwman
Used 7+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the two main routes of persuasion as outlined in the ELM?
Streamline and Alternative
Center and Peripheral
Central and Peripheral
Central and Alternative
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does elaboration relate to?
The rate at which an attitude is formed
The magnitude of peripheral cues
The magnitude of central cues
The individual engaging in the issue and depth of processing undertaken
Tags
CCSS.RL.5.6
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Elaboration is low during the peripheral route
True
False
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is NOT an example of the peripheral route
Celebrity endorsement advertisements
Food advertising and packaging
Debates on public policy issues
Social media influencer marketing
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.5
CCSS.RI.9-10.5
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are the three main heuristic principles that influence persuasive effects?
Attention, attractiveness, attitude
Credibility, liking, consensus
Liking, attractiveness, attitude
Credibility, context, attitude
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.5
CCSS.RI.9-10.5
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a factor that influences the receiver's ability to engage elaboration?
Personal relevance
Distraction
Need for cognition
Central Route
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.5
CCSS.RI.9-10.5
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the tendency for an individual to engage in and enjoy thinking?
Peripheral route
Prior knowledge
Need for cognition
Receiver's ability to engage in elaboration
Tags
CCSS.RL.5.6
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