Principles of marketing 2

Advantages of direct and digital marketing includes of the following EXCEPT

• Low cost

• Efficiency

• Speed

• Flexibility

A ______ is made up by the company, suppliers, distributors and customers who partner to improve the system

• Horizontal channel

• Value delivery network

• Consumer base

• Product line

A ___________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

When KFC came into conflict with its franchisees over the brand's Unthinkable KFC repositioning, which emphasized grilled chicken over its traditional Kentucky fried chicken, KFC experienced ______ conflict.

• Vertical

• Equilateral

• Horizontal

• Communal

A _____ is an individual acting on behalf of a company who performs one pr more of the following activities: prospecting, communicating, servicing and information gathering.

• Press agent

• Sales assistant

• 
  Publicist

• Salesperson

Emily keeps getting unwanted and annoying e-mails from severals marketing firms unknown to him. Which of the following best describes these e-mails?

• Adware

• Firewall

• Spam

• Trojan

All of the following are benefits of online direct direct marketing for buyers EXCEPT______

• 
  Access to product reviews

• 
  Live product demonstration

• 
  Convenience

• Access to numerous products