Social Media Call to Action Quiz

What is a call to action (CTA)?

• A video on social media

• A text prompt that encourages your reader to take a specific action

• A type of social media post

• A photo on social media

Where can social media CTAs appear?

• Only in captions

• Only in ads

• Only in organic posts

• In ads, organic posts, and captions

What is the purpose of using action words in a CTA?

• To inspire the audience to take action

• To make the CTA longer

• To make the CTA less effective

• To confuse the audience

Why is it important to be specific in a CTA?

• To make the CTA less effective

• To clearly communicate what the audience will get by taking the action

• To confuse the audience

• To make the CTA longer

What does FOMO stand for in the context of CTAs?

• Finding Opportunities for Marketing Outreach

• Feeling Overwhelmed by Marketing

• Fear of Missing Out

• Focusing on Marketing Objectives

Why is it important to focus on benefits in a CTA?

• To make the CTA less effective

• To communicate what the customer gains from the product or service

• To confuse the audience

• To make the CTA longer

What motivates almost 50% of internet users to complete an online purchase?

• Free shipping

• Discounts

• Exclusive content

• Limited-time offers

Where can you include CTAs in your social media content?

• In your bio, posts, and Stories

• Only in your bio

• Only in your posts

• Only in your Stories

What is the benefit of A/B testing for CTAs?

• It helps measure what works best and allows for experimentation

• It confuses the audience

• It makes the CTA longer

• It makes the CTA less effective

What is the purpose of using CTA stickers in Stories?

• To make the Stories less effective

• To confuse the audience

• To make the Stories more colorful

• To encourage the audience to take action