Quiz in class 8.11.2023 - Lifecycle and experience

What is the term used to describe the sum of every touchpoint, engagement, thought or feeling that occurs or is exchanged between the customer and a brand?

• Ecommerce Customer Experience Management

• Ecommerce Customer Experience (ECX)

• Ecommerce Customer Experience Example

• User Experience (UX)

What is the main reason consumers do business with a

certain online company according to today's standards?

• Product quality

• Customer loyalty

• Ecommerce customer experience

• Brand reputation

What is the difference between Ecommerce Customer Experience (ECX) and User Experience (UX)?

• ECX focuses on website design, while UX focuses on customer interactions

• ECX focuses on customer engagement, while UX focuses on website functionality

• ECX focuses on customer interactions, while UX focuses on website design

• ECX focuses on customer trust, while UX focuses on customer loyalty

What is the process of gaining and maintaining full control over the experiences your ecommerce customers have with your brand called?

• Ecommerce Customer Experience (ECX)

• User Experience (UX)

• Ecommerce Customer Experience Example

• Ecommerce Customer Experience Management

The ecommerce customer experience begins when an individual becomes a paying customer.

• Yes

• No

Below you can see questions used in a customer survey, to understand them better.

WHICH QUESTIONS ARE EXAMPLES OF PROJECTIVE TECHNIQUE?

(Select all that apply: 0-3)

• If your brand was a superhero, what would its weakness be?

• If your brand was a person in this comic strip, what would the person be saying?

• If your brand was a (car, athlete, food, or other common “thing”), what would they be?

The growth hacking method we learned in class is called the pirate metrics because (select correct answer):

• of it's aggresive nature.

• the method is unpredictable for competitors.

• it tends to steel marketshare from competition.

• of the name.