G10 Checkpoint 3 Practice Exam

What is marketing?

• Marketing is the way a business communicates and connects with its target market to help it sell more products.

• Marketing is the way a business communicates with its employees.

What does the AIDA model stand for?

• Attention, interest, desire, action

• Action, ice, durable, assurance

Which type of segmentation divides people into groups based on characteristics such as age, gender or income.

• Geographic segmentation

• Demographic segmentation

Which type of segmentation divides people into groups based on locations such as country, region and climate?

• Geographic segmentation

• Demographic segmentation

What is competition?

• Competition is when businesses sell different products to different target markets.

• Competition is when businesses sell similar products to the same target market.

What is market research?

• Market research is promoting products using social media.

• Market research is collecting information about customers, competitors and the market.

What is quantitative data?

• Related to peoples feelings or opinion

• Related to numbers

What is qualitative data?

• Related to peoples feelings or emotions

• Related to numbers

What are examples of primary research?

• Books, internet, government reports, industry reports, newspapers and magazines,

• Interviews, observations, focus groups, test market, questionnaires

What are examples of secondary research?

• Books, internet, government reports, industry reports, newspapers and magazines,

• Interviews, observations, focus groups, test market, questionnaires