HELE6 Lesson 2 Buying and Selling of Products Based on Customer

It is important in running a business because it helps develop a demand for the products and satisfy customer needs.

It helps the business to increase sales through various strategies that will help customers to make purchasing decision.

These are essential for human beings to survive. These are products or services that people always buy such as food, clothing, education, and healthcare.

• Needs

• Wants

• Demands

These are products or services desired by customers that are not required for survival.

• Needs

• Wants

• Demands

These are products or services that consumers are willing to buy at a given price or period.

• Needs

• Wants

• Demands

This theory suggests that people are motivated to fulfill basic needs before moving on to other needs.

Who was the proponent of the theory?

These are needs that humans cannot leave witheut such as feed. shelter, water etc

• Self-actualization

• Esteem needs

• Social needs

• Safety needs

• Physiological needs

These needs make us feel safe such as job security, health, and financial security.

• Self-actualization

• Esteem needs

• Social needs

• Safety needs

• Physiological needs

These are social connections such as family, friends, or any social groups

• Self-actualization

• Esteem needs

• Social needs

• Safety needs

• Physiological needs