International Marketing

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The ignorance of ______ factor cause the mistake for marketing of H&M in South Africa.

• Economic

• Legal

• Technical standard

• Cultural

Which approach to international marketing is the easiest for a firm to adopt?

• ethnocentric

• polycentric

• geocentric

• transnational

What is the main factor causing multinational companies to create different size of product package?

• Economic

• Legal

• Technical standard

• Cultural

What is the advantage of global market target and positioning?

• can reduce international market costs

• can alter the marketing strategy to associate with customer’s mind

• can modify elements of international marketing program

• inhibit local marketing initiatives

Companies adopt strategic alternatives as international strategy should adopt the ___________ as international marketing strategy.

• ethnocentric

• internationcentric

• geocentric

• polycentric

What advantage does a firm that standardizes its international marketing mix achieve?

• market share

• revenues

• economies of scale

• meeting customer needs

All of the below choices are the economic factors which foreign investors must study to develop its marketing mix strategy except:

• country’s infrastructure

• country’s intellectual property right protection income

• distribution to local people

• The availability of repair services inside a foreign country

Multinational companies which let the foreign partners design marketing strategy in their market is implementing ________ international marketing strategy.

• ethnocentric

• internationcentric

• geocentric

• polycentric

What product component is most likely to be standardized even when other aspects are adapted for different country markets?

• packaging

• Features

• promotion

• brand name