Week 8 Recap

Actions are considered the ________ of social media.

• Star

• Question mark

• Cash cow

• Dog

Social media Action Analytics deals with ________ and ________ of actions.

• 
  Interpretation; visualization

• 
  Extraction; mapping

• 
  Analysis; interpretation

• 
  Visualization; extraction

What is the point of measuring actions?

• 
  Introduce new ideas

• Measure the popularity of a product

• 
  Find big influencers

• 
  Explore the social phenomena of collaboration

Order the importance of the different types of analytics from top to bottom.

• 
  Social media, business, search engine and Web

• 
  Business, social media, Web and search engine

• Web, business, social media and search engine

• 
  Search engine, Web, social media, and business

What is the general sign of positivity used in products, services, and ideas?

• 
  Reblog

• 
  Smiley emoji

• 
  Happy emoticon

• Like

Facebook = Share; Tumblr = ?

• 
  Share

• Reblog

• Pin

• Repost

Explain what the average bounce rate refers to.

• 
  The percentage of users who leave a webpage without filling out their information

• 
  The percentage of users who immediately leave a website after one webpage

• 
  The average time a user spends quickly skimming at least five webpages

• 
  The average amount of user who download without leaving their information

The clickstream is considered a _________ data log.

• Semi-structured

• 
  Structured

• 
  Unstructured

• 
  Either B or C depending on the platform

Tagging can include all BUT:

• 
  Photos

• Comments

• Speech

• Text

Hovering is:

• 
  The act of clicking on a mention in social media content

• 
  The act of going back a page on social media content

• 
  The act of having one’s cursor over social media content

• 
  The act of right clicking social media content