Marketing Mix Quiz

What are the components of the design mix?

• Function, aesthetics, cost

• Price, promotion, place

• Technology, competition, market segments

• Retailers, e-tailers, e-commerce

What are the phases of the product life cycle?

• Introduction, growth, maturity, decline

• Function, aesthetics, cost

• Retailers, e-tailers, e-commerce

• Advertising, sponsorship, product trials, special offers

What are extension strategies in the product life cycle?

• Strategies to prolong the life of a product

• Methods of distribution

• Appropriate promotion strategies

• Influences on pricing strategies

Why is it important for a business to differentiate a product/service?

• To stand out from competitors

• To reduce costs

• To target different market segments

• To use technology in promotion

What are the influences on pricing strategies?

• Technology, competition, market segments, product life cycle

• Function, aesthetics, cost

• Retailers, e-tailers, e-commerce

• Advertising, sponsorship, product trials, special offers

What are appropriate promotion strategies for different market segments?

• Advertising, sponsorship, product trials, special offers, branding

• Function, aesthetics, cost

• Retailers, e-tailers, e-commerce

• Introduction, growth, maturity, decline

How can technology be used in promotion?

• Targeted advertising online, viral advertising via social media, e-newsletters

• Price, promotion, place

• Retailers, e-tailers, e-commerce

• Influences on pricing strategies

What are the methods of distribution?

• Retailers and e-tailers (e-commerce)

• Function, aesthetics, cost

• Advertising, sponsorship, product trials, special offers

• Introduction, growth, maturity, decline

How can each element of the marketing mix influence other elements?

• By creating a cohesive and integrated marketing strategy

• By reducing costs

• By targeting different market segments

• By using technology in promotion

How can an integrated marketing mix influence competitive advantage?

• By creating a unique and compelling offering

• By reducing costs

• By targeting different market segments

• By using technology in promotion