Promotional mix

refers

to the blend of several

promotional tools used by

the business to create,

maintain and increase the

demand for goods and

services

examples oof push strategy

• trade shows

• personal selling

• trade promotions

• direct marketing

what are the promotional mix components?

• Advertising

• personal selling

• sales promotion

• public relation

• direct marketing

its objective is to reduce to as small as possible the amount of time that elapses between the customer seeing a product and making a purchase decision to buy the product

importance of promotional mix

• Improves the

  effectiveness of

  promotional campaigns

• Helps segment the

  audience

• Improves communication

  with clients

• Informs subscribers and

  customers

• Stands out from the crowd

involves promotion

of marketing efforts

to the final

consumer. customers demand

company's product

from sellers

To encourage

customer to seek

the product or

brand.

involves direction of

marketing efforts to

channel partners.

To make customer

aware of the product

or brand.

examples of pull strategy

• social media networks

• word of mouth

• media coverage

• advertising

also called inbound marketing. to get the customers come to you.

what are these?

longer time to build demand

initial marketing investment

resource intensive content creation