MH31-4.05 SEM 1 Study Guide

MH31-4.05 SEM 1 Study Guide

12th Grade

20 Qs

quiz-placeholder

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MH31-4.05 SEM 1 Study Guide

MH31-4.05 SEM 1 Study Guide

Assessment

Quiz

Business

12th Grade

Hard

Created by

Kimberly Speas

Used 1+ times

FREE Resource

20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

The basis for the licensing process is
manufacturing.
sponsorship.
trademarked property.
the fans.

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is an example of branded merchandise:
Cristiano Ronaldo cleats
NCAA Allstate Sugar Bowl
LeBron James jersey
Nike sweatshirt

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Target pays a fee to the WBNA to have some of its players come to the store for an autograph-signing session. This is an example of
licensing.
sponsorship.
retailing.
branding.

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Gatorade pays a fee to Michael Jordan to appear in its television commercials. This is an example of
licensing.
sponsorship.
endorsement.
branding.

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following companies is a licensor that holds the rights to trademarked property:
Champ’s Sporting Goods
The New York Yankees
adidas
Upper Deck

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A company that manufactures products using trademarked property is known as a
licensee.
licensor.
retailer.
union.

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Which of the following is a licensee:
Monday Night Football
The Masters Tournament
Wrigley Field
Nintendo

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