How Marketers Target Kids- Media Smarts

How many advertisements does an average person see each day?

• Over 1,000

• Over 2,000

• Over 3,000

• Over 4,000

Why is the internet a desirable medium for marketers to target children?

• Children spend a lot of time online.

• Parents are not aware of online marketing.

• Children are often unsupervised online.

• All of the above.

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What is a common ad format found on websites?

• Banner

• Rail

• Modal

• All of the above

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What is an influencer?

• Someone who influences others' purchasing decisions.

• Someone who is popular on social media.

• Someone who promotes brands online.

• All of the above.

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What is a popular type of video on social media where someone opens a package and reacts to its contents?

• Unboxing video

• Review video

• Tutorial video

• Challenge video

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What is a common method used by social networks to guide users' shopping experience?

• Showing targeted ads and posts

• Allowing users to buy products within the app

• Using augmented reality for virtual try-ons

• All of the above

What is viral marketing?

• Marketing through viral videos

• Marketing through word-of-mouth

• Marketing through social media influencers

• All of the above

What is an advergame?

• An online game that features advertisements

• An advertisement disguised as a game

• A game that promotes a specific brand

• All of the above

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Which candy was featured in the 1982 movie E.T. which caused its sales to increase by 65% and reassure marketers of the success of product placement.

• Resses Pieces

• M&Ms

• Mars bars

• Tootsie Rolls

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Why do advertisers use product placement?

• To make their products more desirable

• To reach a wider audience

• To create brand associations

• All of the above

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