Digital Marketing Associate - B Practice Test

What is a benefit of using an ad instead of a regular Page post on the Facebook App?

• Ads allow comments, likes and shares.

• Ads can reach a more specific audience.

• Ads do not appear in Feed.

• Ads offer video options.

A marketing executive wants to forecast the minimum budget for the company's app installs goal for the next campaign. What should be used?

• Estimated Daily Results

• Reach and Frequency

• Events Manager

• Audience Insights

Where is the pixel installed?

• Ads Manager

• Personal Facebook Page

• Facebook business Page

• Business website

Which Instagram surface allows a business to connect with individuals or groups of people?

• Instagram Stories

• Feed

• Direct

• IGTV

Which of these is an ad account permission granted to the analyst role?

• Create and edit ads

• Access reports

• Manage admin permissions

• Edit payment method

A shoe advertiser runs a campaign for a new product launch in September. The 30-day campaign only reaches 10 people. What target might explain the low reach number?

• Adults ages 18-35

• Women ages 18-35 in London who like vegan shoes

• Women ages 18-35 in London who like shoes

• Women ages 18-55

A brand wants to show ads at certain times. How should the brand schedule ads?

• Only day

• Only time

• Time and day

• Automatic

A business decides to close its store early during the holidays and wants to make sure its customers are made aware organically. What should the business create?

• A boosted Page post on the Facebook App

• An event on the Facebook App

• An ad on the Facebook App

• A Page post on the Facebook App

Which of the following apps can be used to view Ads Manager on mobile?

• Messenger

• Facebook App

• WhatsApp

• Instagram

Ads Manager is viewable on the Facebook mobile app. What feature is unique to Stories on Instagram and the Facebook App?

• Sound controls

• Short videos

• Vertical creative

• Content disappears after 24 hours