Product Development & Strategic Marketing

Product Development & Strategic Marketing

University

10 Qs

quiz-placeholder

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Product Development & Strategic Marketing

Product Development & Strategic Marketing

Assessment

Quiz

Business

University

Hard

Created by

Rully Alfiansyah

Used 3+ times

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Ada berapa tahapan dalam Product Development ?

4 tahap

5 tahap

6 tahap

7 tahap

2.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Tipe Product Development yang merupakan model bisnis baru dan mendistrupsi existing market adalah ?

Sustaining

Distruptive

Incremental

Radical

3.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Apa keuntungan dari product development, kecuali ?

Memenuhi Kebutuhan Perusahaan

Memenuhi Perubahan Kebutuhan Konsumen

Meluncurkan Produk di Pasar Baru

Untuk Mempertahankan Keunggulan Kompetitif

4.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

4 tahapan dalam Strategic Marketing Framework adalah ?

Market Analysis - Marketing Mix - Market Selection - Customer Acquitition

Marketing Mix - Market Analysis - Market Selection - Customer Acquitition

Customer Acquitition - Marketing Mix - Market Analysis - Market Selection

Market Analysis - Market Selection - Marketing Mix - Customer Acquitition

5.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Dalam Product Life Cycle (PLC), ketika produk berada pada titik puncak sales/profit disebut ?

Market Introduction

Market Growth

Market Maturity

Market Decline

6.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Untuk memilih target market, kita bisa menggunakan metode STP. Apa Kepanjangan dari STP ?

Segmenting - Targeting - Positioning

Strengths - Targeting - Positioning

Segmenting - Threats - Positioning

Segmenting - Targeting - Promotion

7.

MULTIPLE CHOICE QUESTION

30 sec • 10 pts

Dibawah ini yang bukan merupakan tipe promotion adalah ?

ATL

BTL

TTL

AAL

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