USG Chapter 12 Assessment

Which of the following would make the overall decisions about a candidate’s campaign?

• A. press secretary
• B. scheduler
• C. volunteer coordinator
• D. campaign manager

A candidate who wants to get news coverage for an appearance at a county fair would probably depend on which of the following members of the campaign staff?

• A. finance chair
• B. media coordinator
• C. issue adviser
• D. speech writer

Which of the following describes a candidate who depends heavily on a group of image managers and campaign advisers?

• A. packaged
• B. targeting the message
• C. going negative
• D. focused

What is one reason that candidates keep their speeches short?

• A. Short speeches are easier to memorize.
• B. Candidates want to confuse the public.
• C. Brief speeches keep listeners’ attention.
• D. Opponents will have less to attack.

Which of the following types of television appearances would be easiest for a candidate’s campaign organization to control?

• A. talk show appearances
• B. photo opportunities
• C. interviews
• D. debates

Which of the following would be the best way for a voter to learn a candidate’s detailed stand on a political issue?

• A. checking the candidate’s Web site
• B. watching an ad that criticizes the candidate
• C. listening to a sound bite on the television news
• D. studying the latest polls

By studying demographics, a campaign will be able to

• A. predict how much money the campaign will raise.
• B. gear toward a certain group of voters
• C. change voters’ minds on the issues.
• D. know which candidate is ahead in the polls.

What is the most important source of money for political campaigns?

• A. contributions by PACs
• B. public funding
• C. individual donations
• D. political party contributions

Which of the following is the best description of a political action committee?

• A. an organization that donates money to candidates and political parties
• B. a group of volunteers who help get voters to the polls on election day
• C. staff members who work directly for a political campaign
• D. a tax-exempt organization that spends unlimited amounts to back a campaign

What was the result of the first serious attempt, in 1907, to regulate the influence of “big money” on election campaigns?

• A. The first PACs were formed to help finance campaigns.
• B. Candidates for federal office had to identify their contributors.
• C. Public funding became available for presidential candidates.
• D. Corporations were barred from contributing to campaigns.