Customer Profiles

Identify the correct market segmentation - ________________ Age, race, religion, gender, family size

Identify the correct market segmentation - ________________ Location 

Identify the correct market segmentation - Class, attitudes, lifestyle and personality characteristics

Identify the correct market segmentation - Spending, consumption, rate of usage, loyalty status & desired benefits

Identify the correct market segmentation - ________________ Organisation size, scope, purpose, culture, type of product, industry type

JW Sports have just listed a new, branded, luxury, light weight, warm winter jacket on their website. The jacket retails at £395. Explain if the jacket is a tangible or intangible good

Explain if the jacket is a luxury or a necessity good

Explain the functional and emotional benefits of the jacket

Evaluate responses using AI:

OFF

Explain two reasons why JW Sports would carry out External Customer Profiling

Evaluate responses using AI:

OFF

JW Sports want more information on customer behaviour processes. Explain two benefits to JW of having a loyalty card scheme to gain this information

Evaluate responses using AI:

OFF