Customer Profiles
Quiz
•
Business
•
12th Grade
•
Practice Problem
•
Medium
Esther Gardiner
Used 3+ times
FREE Resource
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10 questions
Show all answers
1.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Identify the correct market segmentation - ________________ Age, race, religion, gender, family size
2.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Identify the correct market segmentation - ________________ Location
3.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Identify the correct market segmentation - Class, attitudes, lifestyle and personality characteristics
4.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Identify the correct market segmentation - Spending, consumption, rate of usage, loyalty status & desired benefits
5.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Identify the correct market segmentation - ________________ Organisation size, scope, purpose, culture, type of product, industry type
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
JW Sports have just listed a new, branded, luxury, light weight, warm winter jacket on their website. The jacket retails at £395. Explain if the jacket is a tangible or intangible good
7.
FILL IN THE BLANK QUESTION
1 min • 1 pt
Explain if the jacket is a luxury or a necessity good
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