Marketing Terms Quiz

What is a lead?

• A potential buyer who has engaged with a brand in the past

• A prompt that encourages website visitors to take a certain action

• A type of content that showcases a company's work with a past customer

• A marketing tactic used to contact potential customers with whom the company has had no previous contact

What is a call to action (CTA)?

• A potential buyer who has engaged with a brand in the past

• A prompt that encourages website visitors to take a certain action

• A type of content that showcases a company's work with a past customer

• A marketing tactic used to contact potential customers with whom the company has had no previous contact

What is a case study?

• A potential buyer who has engaged with a brand in the past

• A prompt that encourages website visitors to take a certain action

• A type of content that showcases a company's work with a past customer

• A marketing tactic used to contact potential customers with whom the company has had no previous contact

What does B2B stand for?

• Business-to-Business marketing

• Business-to-Consumer marketing

• A cohesive set of marketing activities designed to achieve a specific goal

• The extent to which potential customers are familiar with your company

What does B2C stand for?

• Business-to-Business marketing

• Business-to-Consumer marketing

• A cohesive set of marketing activities designed to achieve a specific goal

• The extent to which potential customers are familiar with your company

What is a lead magnet?

• A lead magnet is a valuable piece of content or offer that is provided to potential customers in exchange for their contact information, such as email addresses.

• A lead magnet is a tool used to remove lead from water.

• A lead magnet is a device that generates electricity from lead.

• A lead magnet is a type of fishing lure used to attract fish.

What is a landing page?

• A landing page is a web page that is used for taking off in an airplane.

• A landing page is a web page that is used for landing a spacecraft.

• A landing page is a web page that serves as the entry point for a website or a particular section of a website.

• A landing page is a web page that is used for playing video games.

What is a conversion rate?

• The conversion rate is the number of website visitors who click on an advertisement.

• The conversion rate is the number of website visitors who get to see an ad.

• The conversion rate is the percentage of website visitors who abandon the website.

• The conversion rate is the percentage of website visitors who complete a desired goal.

What is a publicity stunt?

• A publicity stunt is a form of advertising that uses traditional media channels.
• A publicity stunt is a planned event or action designed to attract public attention and generate media coverage.
• A publicity stunt is a strategy used by companies to increase their network.

• A publicity stunt is a spontaneous event or action that happens by chance.

What is "Snapple" ?

• A brand of tea and juice drinks
• An AI tool used to create publicity campaigns

• A marketing strategy style

• An entry-level job position