Improving Customer Engagement at VMW through Analytics

What is the key factor differentiating a B2B decision-making scenario from a B2C scenario in the context of VMW's products?

• 1. Product complexity

• 1. Customer diversity

• 1. Availability of digital assets

• 1. Decision-maker identity

1. What is the primary aim of Kiran's team in using analytics for driving sales of VMW products?

• 1. Improving product features and functionality

• 1. Enhancing customer awareness of VMW products

• 1. Addressing the complexity of marketing efforts

• 1. Analyzing customer behavior on VMW websites

1. What does VMW specialize in according to the provided information?

• 1. Cloud-based mobile applications

• 1. Virtualization solutions and cloud infrastructure

• Enterprise mobile management

• 1. Networking and storage resources

What is the key factor differentiating a B2B decision-making scenario from a B2C scenario in the context of VMW's products?

• Product complexity

• Customer diversity

• Availability of digital assets

• Decision-maker identity

1. What is the primary aim of Kiran's team in using analytics for driving sales of VMW products?

• 1. Improving product features and functionality

• 1. Enhancing customer awareness of VMW products

• 1. Addressing the complexity of marketing efforts

• 1. Analyzing customer behavior on VMW websites

1. What does VMW specialize in according to the provided information?

• 1. Cloud-based mobile applications

• 1. Virtualization solutions and cloud infrastructure

• 1. Enterprise mobile management

• 1. Networking and storage resources

What is the key factor differentiating a B2B decision-making scenario from a B2C scenario in the context of VMW's products?

• Product complexity

• Customer diversity

• Availability of digital assets

• Decision-maker identity

1. What is the primary aim of Kiran's team in using analytics for driving sales of VMW products?

• 1. Improving product features and functionality

• 1. Enhancing customer awareness of VMW products

• 1. Addressing the complexity of marketing efforts

• 1. Analyzing customer behavior on VMW websites

1. What does VMW specialize in according to the provided information?

• 1. Cloud-based mobile applications

• 1. Virtualization solutions and cloud infrastructure

• 1. Enterprise mobile management

• 1. Networking and storage resources

What type of data does Anit suggest should be integrated for the analysis?

• Offline data only

• Online data only

• A combination of digital and non-digital data

• Historical customer data