Generations at work

the generation with the highest rate of business ownership, showing entrepreneurial spirit well into their retirement years.

• traditionalists

• baby boomers

• generation Z

is the first generation to have grown up entirely in the digital age, with many starting their own businesses and initiatives at a very young age.

• millennials

• generation Z

• generation Alpha

15% of them live at home with their parents

• generation X

• generation Z

• millennials

are the most likely to work past retirement age, with 41% not wanting to quit working once they reach retirement age

• baby boomers

• generation X

• millennials

the most diverse generation in the workforce, with 39% of its workers identifying as BIPOC (black, indigenous, and people of colour)

• millenials

• generation Z

• baby boomers