Graphic Design

Arranging type for readability and visual appeal

• typography
• font
• alignment
• spacing

Arrangement of visual elements in a design

• Layout
• Composition
• Structure
• Organization

Organizing visual elements for a unified design

• composition

• layout

• typography

• contrast

Difference between design elements for visual interest

• Layout

• Contrast

• Typography

• Composition

Distribution of visual weight for equilibrium

• Contrast

• Asymmetry
• Compostition

• Balance

Positioning elements relative to each other or a grid

• Contrast

• Typography

• Alignment

• Composition

Organizing elements based on importance or significance

• balance

• contrast

• hierarchy

• color scheme

Selection and combination of colors in a design

• color scheme

• contrast

• balance

• typography

Empty areas that define and highlight main elements

• color contrast

• color space

• negative space
• logo

Framework of lines to align and organize elements

• chart
• grid
• list
• table