Principles of Marketing

Enumeration:

Give the Four Activities or Components of Marketing

(a)  

The process of collaborating with suppliers and customers to create offerings that have value.

(a)  

Broadly, describing those offerings as well as learning from customers.

(a)  

Getting those offerings to the consumers in a way that optimizes value.

(a)  

Trading value for those offerings

(a)  

is a form of communication between a business house and its customers with the goals of selling its products or services to them.

(a)  

the benefits buyers recieve that meet their needs.

(a)  

Marketing and advertising is the same.

• True

• False

to satisfy the needs, wants and expectations of target customers.

(a)  

to ensure corporate health and profit

(a)