quiz 7 hospitality technology

Role of web design

• ·      Strategic importance of having an online presence (corporate and social media)

• ·      Web site= collection of web documents, mostly web pages, that are linked to one another and offer information and facilitate various online tasks

what is correct?

• the body of the web is divided into multiple columns. the center column used for the primary content

• the left column provides menus for navigation, banner ads, or other promotional or informational content.

• layout of the body of the web page may differ quite substantially from business to business and may include a variety of layouts that contain pictures, paragraphs, links, action buttons, navigational cues, and so on

• it is done to present information in the most persuasive way to the user.

• Persuasion online is extremely important because the user has only the information to interact when facing a decision to purchase.

what's true about links?

• one of the most important elements of a website is represented by links

• allows users to navigate directly to other locations on the website or outside of the website anywhere on the web

• links are used internally on the website for navigation and can be attached to multiple elements within the website such as images, buttons, or words.

• websites must contain links that are suggestive so users can intensify their searchif they receive cues that the information that they are looking for is accessible using a specific link

what's true about images?

• images add to the information content and therefore increase the value of a website, it can also decrease it if not selected or aligned properly with the rest of the info

• using images on the website is the intellectual property related to the website. Must use images to reduce the intangibility of some of the products.

• extremely important to understand the limits of using images online due to regulations on intellectual property. it is costly to hire professional photographers to take images of products and amenities

• it is very common to find stock images found online that are supposed to align with the overall marketing strategy of the business

• Important trend is to show people enjoying products of the establishment. web designers use images to create emotional appeal, to connect users through emotion with the website. it also should relate to the target audience

What is the primary purpose of destination promotional websites, as described in the excerpt?

• a) To sell specific products to travelers
  

• b) To persuade travelers to visit the destination
  

• c) To provide detailed information about local events
  

• d) To offer discounts and promotions for travelers
  

According to the excerpt, what are the main tasks that the structural elements of a website aim to guide the user toward?

• b) Standardization and uniformity
  

• c) Persuasion, promotion, and purchase
  

• d) Visual appeal and aesthetics
  

• c) Persuasion, promotion, and purchase
  

Why is it important for the hospitality industry to understand the types of web pages generally linked together to create a website, as mentioned in the excerpt?

• a) To emphasize creativity and innovation in website design
  

• d) To strictly adhere to standardized web design practices
  

• c) To address the diverse nature of the industry and promote or commercialize products effectively
  

A header contains the logo (typically located on the upper left side), the title of the web page (typically located in the center), and some other important commercial or promotional information such as shopping tools or profile log in (for example, for rewards programs). the header provides navigational menus, allowing users to access the other sections or pages. The footer generally includes links to contact information, availability, social media redirect links, and copyright

• true

• false

What is the primary function of the landing page on a website, as described in the excerpt?

• a) To provide detailed information about the company's mission and vision
  

• b) To facilitate immediate product purchases
  

• c) To guide users to other web pages and offer suggestive information
  

What is the traditional focus of promotional websites, according to the excerpt?

• a) Providing a payment interface for consumers to make purchases
  

• b) Building awareness about the brand and driving traffic to the website
  

• c) Engaging consumers outside of the website in their preferred online environments