Research Methods

What is desk research?

• Desk research is a method of collecting data from primary sources.

• Desk research is a method of conducting surveys and interviews.

• Desk research is a method of gathering information by reviewing existing sources.

• Desk research is a method of analyzing data using statistical techniques.

Name one method of field research.

• Reviewing websites

• Reviewing videos

• Reviewing newspapers

• Conducting Surveys

What are the types of field research?

• qualitative research, quantitative research, and case study research

• interview research, archival research, and ethnographic research

• observational research, survey research, and experimental research

• correlational research, cross-sectional research, and longitudinal research

What are the methods of desk research?

• literature review, data analysis, and secondary data collection

• qualitative analysis, quantitative analysis, and case studies

• primary data collection, field research, and observations

• interviews, surveys, and experiments

How is market research used?

• To gather information about customers, competitors, and market trends.

• To analyze financial data and make investment decisions.

• To develop marketing strategies and advertising campaigns.

• To sell products and services to customers.

What is the purpose of desk research?

• To create new information and data

• To conduct experiments and gather primary data

• To analyze and interpret data from surveys

• To gather information and data from existing sources.

What is the purpose of field research?

• The purpose of field research is to observe and document human behavior in controlled environments.

• The purpose of field research is to analyze data collected from surveys.

• The purpose of field research is to gather data from laboratory experiments.

• The purpose of field research is to gather firsthand data and information from the natural environment or real-life situations.

What are the advantages of desk research?

• Desk research provides up-to-date and accurate information.

• Desk research allows for in-depth analysis and understanding of the topic.

• Desk research helps in identifying gaps in existing knowledge and areas for further research.

• Desk research allows for the collection of existing data and information, saving time and resources.

What are the advantages of field research?

• Field research is time-consuming and expensive, making it impractical for many researchers.

• Field research often leads to biased results due to the limited sample size and lack of control over variables.

• Field research is less reliable than laboratory research because it is difficult to replicate the same conditions in different settings.

• Field research allows for direct observation and data collection in real-world settings, providing more accurate and authentic results.

What are the limitations of desk research?

• Limited access to primary data, potential for outdated or inaccurate information, lack of firsthand experience or insights, and limited ability to gather qualitative data.

• Limited ability to analyze complex data, lack of access to industry-specific information, and potential for information overload.

• Inability to gather quantitative data, lack of real-time information, and potential for biased sources.

• Unreliable sources, lack of credibility, and limited scope of information.