Team Challenge - The PPC Pros

When developing a PPC campaign, the first thing you should do is

-Single Answer-

• 
• 
• 
• 

You can target multiple keywords with the same ads by using

-Single Answer-

• 
• 
• 
• 

If you want your ads to never be displayed alongside results about “dolphins,” what should you use?

-Single Answer-

• 
• 
• 
• 

Which is the default way that Google AdWords matches keywords to your ads

-Single Answer-

• 
• 
• 
• 

You will use this to target specific keywords, even if they’re included as part of a longer query:

-Single Answer-

• 
• 
• 
• 

If you want your ad to be displayed only next to one specific query, you should use

-Single Answer-

• 
• 
• 
• 

Which determines where your ad will be displayed on the page — and if it’s displayed at all

-Single Answer-

• 
• 
• 
• 

There’s tons of value to be found in going after other than the most popular keywords, tell us where

-Single Answer-

• 
• 
• 
• 

You will deliver follow-up messaging to people who’ve visited your site before with

-Single Answer-

• 
• 
• 
• 

To promote a local business, you can target PPC ads towards nearby users using

-Single Answer-

• 
• 
• 
•