PESTLE Analysis

1. What does the "P" in PESTLE analysis stand for?

• a) Product

• b) Price

• c) Political

• d) Promotion

2. Which of the following would be analysed under the 'Technological' aspect of PESTLE?

• a) Currency exchange rates

• b) Population demographics

• c) New software innovations

• d) Government policies

3. A business wants to expand to a new country. To understand the cultural attitudes and lifestyle trends of its potential customers in that country, which part of the PESTLE analysis should the business focus on?

• a) Economic

• b) Legal

• c) Social

• d) Environmental

4. A company manufacturing plastic toys is concerned about new regulations regarding plastic usage due to environmental concerns. Which part of the PESTLE analysis is this related to?

• a) Economic

• b) Legal

• c) Technological

• d) Environmental

5. The possibility of a country increasing its minimum wage would fall under which category of the PESTLE analysis?

• a) Political

• b) Economic

• c) Social

• d) Technological