Symbolism of Color

Pink is known to have a calming effect even with multiple exposures to the color.

• True
• False

Color does not increase memory

• True
• False

People respond to ads that are in color versus those in black and white

• True
• False

Red can evoke a flight or fight response

• True
• False

Red can evoke a flight or fight response

• True
• False

Color engages and increases participation

• True
• False

Color does not attract attention.

• True
• False

A black and white image may hold a person's interest longer than a color image.

• True
• False

Color does not have any effect on brand recognition.

• True
• False

When Heinz added green ketchup with a green bottle, it did not do well, and the company lost money.

• True
• False