E-Commerce Marketing and Advertising Quiz

What is the major tool for establishing the initial relationship with the customer?

• Search engine marketing and advertising

• Display ads

• E-mail marketing

• A website

Which online marketing strategy allows firms to pay search engines for inclusion in the search engine index?

• Search engine marketing and advertising

• Lead generation marketing

• Affiliate marketing

• Viral marketing

What are display ads?

• Promotional messages that users can respond to by clicking on the banner

• Ads that appear in search engine results

• Ads that are sent directly to interested users

• Ads that involve getting customers to pass along a company's marketing message

Which form of marketing communication involves sending e-mail directly to interested users?

• Search engine marketing and advertising

• E-mail marketing

• Viral marketing

• Social marketing and advertising

What does lead generation marketing involve?

• Putting a logo or banner ad on another firm's website

• Getting customers to pass along a company's marketing message

• Using multiple e-commerce presences to generate leads for businesses

• Using the social graph to communicate brand images

What is affiliate marketing?

• Putting a logo or banner ad on another firm's website

• Getting customers to pass along a company's marketing message

• Using multiple e-commerce presences to generate leads for businesses

• Using the social graph to communicate brand images

What is viral marketing?

• Putting a logo or banner ad on another firm's website

• Getting customers to pass along a company's marketing message

• Using multiple e-commerce presences to generate leads for businesses

• Using the social graph to communicate brand images

What does social marketing and advertising involve?

• Putting a logo or banner ad on another firm's website

• Getting customers to pass along a company's marketing message

• Using multiple e-commerce presences to generate leads for businesses

• Using the social graph to communicate brand images

What does mobile and local marketing and advertising involve?

• Using display ads, search engine advertising, video ads, and mobile messaging on mobile devices

• Using multiple e-commerce presences to generate leads for businesses

• Getting customers to pass along a company's marketing message

• Using the social graph to communicate brand images

What is multi-channel marketing?

• Using display ads, search engine advertising, video ads, and mobile messaging on mobile devices

• Using both online and offline marketing tactics

• Getting customers to pass along a company's marketing message

• Using the social graph to communicate brand images