Cambridge A Level Chapter 21: Marketing Analysis

Cambridge A Level Chapter 21: Marketing Analysis

12th Grade

10 Qs

quiz-placeholder

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Cambridge A Level Chapter 21: Marketing Analysis

Cambridge A Level Chapter 21: Marketing Analysis

Assessment

Quiz

Business

12th Grade

Hard

Created by

Christhopi Sinulingga

Used 2+ times

FREE Resource

10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Price Elasticity of Demand (PED) is...

A measure of the responsiveness of price for a product following change in its demand

A measure of the responsiveness of demand for a product following change in its price

A measure of the responsiveness of demand for a product following change in its elasticity

A measure of the responsiveness of demand for a product following change in its market

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

If the value of PED is between 1 and infinity, the classification is...

Perfectly inelastic demand

Perfectly elastic demand

Inlastic demand

Elastic demand

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The following are factors that determine price elasticity of demand, except...

Consumer loyalty

How necessary the product is

Number of close competitors

Popularity of the product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A product that experiences an increase in demand when consumer incomes fall is a description of the term...

Inferior product

Inferior good

Superior product

Superior good

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The following are the process of new product development, except...

Concept development and testing

Business analysis

Promotion planning

Test marketing

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Qualitative sales forecasting methods are, except...

Delphi method

Jury of experts

Extrapolation

Sales force composite

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

By the moving averages method, there are factors that we can identify that are expected to influence future sales, they are...

Trend, seasonal fluctuations, finance fluctuations

Trend, seasonal fluctuations, cyclical fluctuations

Finance fluctuations, seasonal fluctuations, cyclical fluctuations

Trend, cyclical fluctuations, finance fluctuations

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