Contents of a Business Plan 2

What are the characteristics of target customers?

• Small size, low paying capacity, no interest in purchasing

• Sufficient size, sufficient paying capacity, sufficient interest in purchasing

• Large size, high paying capacity, no interest in purchasing

• Sufficient size, low paying capacity, sufficient interest in purchasing

What is the main value proposition of a business?

• How the product or service works

• What makes it valuable

• Why it's better than the rest

• All of the above

What factors influence market demand and supply?

• Social environment, political environment, economic environment

• Ecological environment, technological environment

• Industry dynamics, macro-environmental factors

• All of the above

What does the Enterprise Strategy (ES) involve?

• Mapping the competitive landscape

• Situating the enterprise and its competitors

• Implementing the ES through the Enterprise Delivery System (EDS)

• All of the above

What is the purpose of the Enterprise Delivery System (EDS)?

• To harness human, money, and physical resources

• To deliver products/services to customers

• To support the Operations and Marketing units

• All of the above

What is the eighth section of a business plan?

• Target Customers

• Main Value Proposition

• Market Demand and Supply

• Financial Forecasts

What is the expected return on sales?

• Return on investment

• Return on stockholders' equity

• Return on assets

• None of the above

What is the expected return on assets or investments?

• Return on sales

• Return on stockholders' equity

• Return on investment

• None of the above

What is the expected return on stockholders' equity?

• Return on sales

• Return on investment

• Return on assets

• None of the above

What does the financial forecast include?

• Financial returns

• Financial risks

• Financial contingencies

• All of the above