Market Study C1

What is Marketing Research?

In the wide spectrum, when do we look for information?

• When implementing the campaign and selling a specific product

• When monitoring the strategy or when it's done

• When exploring the market and developing the strategy, even at the end of the same

• When making sure that the logistic department has done well their job

Where do I look for info?

• Competitors

• Consumers and customers

• Public and environment

• Most of the time there is not info

What are the top 10 French brands most valued? The purpose is:

• Help in decision-making

• Evaluation

• Prediction

• Description

• Explanation

How will retail e-commerce sales worldwide be in the next 2 years?

The purpose is:

• Help in decision-making

• Evaluation

• Prediction

• Description

• Explanation

What are the main barriers to adopting a more sustainable lifestyle and why?

The purpose is:

• Help in decision-making

• Evaluation

• Prediction

• Description

• Explanation

Where should we invest money to create more profit?

The purpose is:

• Help in decision-making

• Evaluation

• Prediction

• Description

• Explanation

In the scientific method, I may try to skip the study design and analysis steps, thinking that I can achieve success with the data regardless.

• False

• True